Draganfly Launches New Products: Two New Aircraft, and Long Range LiDAR [DRONELIFE Interviews CEO Cameron Chell]
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“Draganfly has been in the industry for such a long time, we have the luxury of having a lot of customers that tell us exactly what they need,” Chell said. “Customers are coming to us with specific use cases, like LiDAR. An airframe is an airframe is an airframe – the payload or the sensor is what people are focused on. Those customers also want to be able to use the same LiDAR unit for different purposes.”
Price and manufacturing choices were also designed to meet customer requirements. “People need a North American manufactured drone, at a reasonable price point,” Chell commented. “We didn’t build an aircraft for a market that we hope is there. We built an aircraft for the market we know.”
The New Aircraft
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It’s an aircraft over 55 pounds, designed for heavy work – and users have a wide variety of applications they’re ready to deploy in the field. “Our initial testers generally come from government agencies,” said Chell. “And the thing that stands out is that they are enthusiastic about helping us get through that FAA process that will allow them to deploy – they see immediate use for this. The ROI is there. It’s easy to use, and easy to train.”
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What Comes Next
From their inception in 1998, Draganfly has evolved with the industry: with the launch of these new products, they’re continuing to serve a developing market. The company’s longevity provides them with a unique perspective on where the industry is today – and what comes next.
“I still think it’s all regulation – this industry is going to live and die on regulation,” said Chell. “BVLOS is the immediate one, and automation and remote operation comes next. Right now we’re in a ‘grind it out’ phase…it’s been 15 years of grinding it out.” If that’s a long time to reach industry maturity, Chell is optimistic about the ultimate outcome.
“I do believe it will take longer than anybody thinks – but I also believe it will be bigger than anybody thinks.”
Read more about Draganfly:
Miriam McNabb is the Editor-in-Chief of DRONELIFE and CEO of JobForDrones, a professional drone services marketplace, and a fascinated observer of the emerging drone industry and the regulatory environment for drones. Miriam has penned over 3,000 articles focused on the commercial drone space and is an international speaker and recognized figure in the industry. Miriam has a degree from the University of Chicago and over 20 years of experience in high tech sales and marketing for new technologies.
For drone industry consulting or writing, Email Miriam.
TWITTER:@spaldingbarker
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